Your words
form
Why you translate?
Customers, who do not speak your language, never read any promotional content or documents written in your language. Such customers never introduce your products and services. So, you have to translate... probably that is how you consider translation.
But such a negative mindset hindersyour success in business.
Translation is...
Investment.
Yes, this is the main reason.
Namely, translation should be part of your global promotional strategy.To deploy your products and services in your country, you must have formulated promotional and web design strategies, produced attractive copy, and sometimes hired professionals. With these investments, you have created greater credibility and visibility of your company.
Translation must be included in such essential activities.Japan is a totally different market.Off-target investments never bring success.
Unprofessional workruins everything.
"It is easy. Just change the language into Japanese, right? That’s it. Anyone can do."
Isn't that how you think?
You can easily find websites and content with unnatural copy, expressions that give the wrong impression in Japanese, literally replaced, and with layout disruption.Weird expressions make Japanese consumers feel strange, making your products and services look cheap. They feel that your products are like imitations and produced by a knock-off manufacturer in a country other than your own. Unprofessional work produces nothing at all, no matter how glorious your products are and no matter how novel your product development concept is.
No same quality.
Not every translator or language service firm offers the same price for the same quality.You have various options, ranging from relatively cheap translators to expensive firms. Thus, a low-budget project could move you to look for quite “price-attractive” partners with an unknown background.
Don't go cheap,
or are you going to devalue yourself?
You cannot aim for high quality with cheap service.
Failing to set aside a sufficient amount in your budget will make the entire schedule tight. There will be no room for doing careful work. In contrast, well-experienced professional translators do not accept such projects because they are creative enough to be capable of handling words and phrases, which require more time and cost. This is true with professional writers and novelists.
Select the best,
stay competitive.
What about your corporate website?
Can your customers and potential customers view your page at the best?
Do your words really capture their hearts?
Translation dignifies you.
Words define your company.
"OUR SERVICE" is ...
#1 Translation + Creative Writing
“Transcreation” is what we offer as professionals.Words are impersonal. Although conveying the same meaning, some sentences may easily soak into your mind, while others may fail to be processed in the same way. A slight difference in an expression can strike a chord with many readers or on the other hand might irritate them. The same can be true with novels and other similar material.
#2 right through to the heart
Not all so-called linguists or novelists are professionals. Professional writers have great knowledge about selecting the best expression to reach and move the hearts and minds of readers. Only those who are moved to act incline their ears to you and decide to introduce your service.
#3 by professional word handlers,
For more than two decades, we have been active in this field helping a wide variety of non-Japanese companies to become successful with their businesses in Japan.AI-based machine translation has recently captured people’s attention. But customers are humans, not robots. Humanness is the key to reach the hearts and minds of human. By using our non-AI sensibility and creativity, our partners create words and expressions that can resonate with what customers really feel.
